Personal Branding 101 for Artists
This programme includes:
Programme info
A comprehensive guide for professionals across creative disciplines, from musicians and visual artists to writers and performance artists. In this course, you will learn how to position yourself effectively in the competitive art world, build an authentic personal narrative, and take strategic steps toward creating a lasting digital presence. As the architect of your own brand, you will develop the skills to present your art not merely as a product, but as a distinctive and meaningful experience.
What you will learn in this programme
Curriculum
- What Is Personal Branding and Why It Matters5 min
- Discovering Your Authentic Artistic Identity9 min
- Defining Your Target Audience7 min
- Crafting Your Brand Story10 min
- Visual and Verbal Brand Identity12 min
- Building Your Online Presence15 min
- Implementing and Evolving Your Brand12 min
About the instructor
Dr. Funda Lena
Cultural Economist / Entrepreneur / Artist
A Boğaziçi University graduate with distinction, Dr. Funda Lena blends her economist background with hands-on experience as a musician and producer in the music industry. As founder of platforms that shape the sector—ARTENPRENEUR and Sisters Music Chain—she is a pioneer in building sustainable business models for artists.