For Independent Musicians: An Introduction to the Music Industry
An educational programme tailored for independent musicians who are new to the music industry, as well as those who have been active in the sector but want to strengthen their knowledge of marketing and branding. In this course, you will learn about the key players in the music industry, understand how the economic transformation of recent years affects independent musicians, and gain practical insights into marketing your music.
This programme includes:
Programme info
What you will learn in this programme
Curriculum
- Introduction and My Story10 min
- Actors in the Music Industry26 min
- Music Industry Statistics and Independent Artists13 min
- Tips on Branding and Digital Marketing for Artists30 min
Programme description
An educational programme tailored for independent musicians who are new to the music industry, as well as those who have been active in the sector but want to strengthen their knowledge of marketing and branding. In this course, you will learn about the key players in the music industry, understand how the economic transformation of recent years affects independent musicians, and gain practical insights into marketing your music.
About the instructor
Dr. Funda Lena
Instructor
A Boğaziçi University graduate with distinction, Dr. Funda Lena blends her economist background with hands-on experience as a musician and producer in the music industry. As founder of platforms that shape the sector—ARTENPRENEUR and Sisters Music Chain—she is a pioneer in building sustainable business models for artists.